Craig Bowen 
It is no overselling to say that there are long talks about digital marketing everywhere in the business world. And why wouldn’t there be such talks? Digital marketing is indeed nothing less than a revolution. It has helped many brands build their businesses, and because of this phenomenon, they have managed to reach households with minimal resources and financial help. The reach of digital marketing has ensured that many youngsters are now taking up digital marketing certification courses to build a future in this field or to help their brands and products grow. So, let’s start with digital marketing to give you a detailed insight into this world while also talking about the salary trends for digital marketers in India.
Digital marketing has become the world’s most dominant form of marketing today. Digital marketing is one of the most powerful tools for businesses to grow their customer base. It is not only about the advertising but also the content created for different channels. Content marketing has been proven to boost a company’s revenues by up to 60%. The power of digital marketing is not in its ability to drive traffic or create brand awareness but in its ability to deliver targeted messages and build customer relationships.
Digital marketing has become extremely important in the business world. It is one of the most powerful ways to grow a company’s exposure, increase brand awareness, and generate leads. Digital marketing is using digital channels to reach customers and prospects. Digital marketing includes social media, search engine optimization (SEO), website design and development, video creation, e-mail marketing, mobile advertising, and more.
It is a form of marketing that uses electronic devices, such as computers, smartphones, and tablets, to reach a wide audience. The Internet is an important part of digital marketing because it allows finding information about products and services quickly. Digital marketing can be used when developing a company’s website, advertising campaigns, content for social media posts on various platforms (e.g., Facebook, Twitter), advertisements in e-mail messages or text messages (SMS), and even in television commercials.
The most popular type of digital marketing is SEO, and it has the potential to help you fetch a good salary. SEO is an exciting and exhilarating part of marketing; that is why everyone is talking about it. Search engine optimization applications are huge; if you are also wondering about taking it up, this is the perfect time for you. SEO can be divided into two main categories: on-page and off-page optimization. On-page optimization consists of everything a website owner can do to improve their pages’ rank in search engine results pages (SERPs). In contrast, off-page optimization refers to improving position in SERPs by acquiring links from other websites.
Digital Marketing Salary Trends
Digital marketing helps businesses grow their customer base, increase brand exposure, and create new revenue streams. It is one of the fastest-growing industries in the world. In fact, according to a study by McKinsey, digital marketers are poised to earn $200 billion in 2020. The study also found that by 2022, more than 3 million unfilled jobs will be in the field.
Digital marketing is one of the most sought-after career paths in India. Predicting the demand for digital marketers will increase by 10% in the next five years. Digital marketing is necessary for every company to compete successfully in this globalized world.
A digital marketer’s job entails creating and executing strategies to promote brands on various social media platforms and search engines, such as Facebook, Twitter, LinkedIn, Google Ads, and Bing Ads. The salary of a digital marketer largely depends on the company’s budget and location. The average salary of a Digital Marketing professional ranges from INR 2 Lakhs to INR 3 Lakhs per annum, depending on their experience and skill set.
