Craig Bowen 
Businesses throughout industries always search for new ways to communicate and interact with customers through mobile devices. Over the previous couple of years, many companies trusted their branded app to conduct this verbal exchange with clients. However, recent proof is that many purchasers are starting to get rid of apps from their telephones, with fewer app downloads and lower app engagement.
According to a piece of writing in PC World, app downloads decreased by more than 20% final 12 months, and the standard U.S. Mobile device person now downloads zero apps in any given month. Instead, messaging stays the most popular choice for agencies to connect with clients. However, to leverage messaging for commercial enterprise functions today, device makers, companies, and mobile developers are all running collectively to create the next messaging era– RCS (Rich Communication Services).
What Is RCS?
RCS is a new era that includes adding dynamic features purchasers want to utilize in their SMS and MMS. However, it isn’t just an easy software one may have installed. RCS desires the support of companies, the tool, and the messaging software. RCS Messaging can also appear familiar to many individuals based totally on the key functions of RCS: including or attaching snapshots and motion pictures, adding your area, and the visible indicator of when someone is typing to go away a remark or message. This was called Release 1 of RCS Universal Profile. Today’s Release 2 presents gear for companies and builders to supply app security, branding alternatives, analytics in measuring and handling business packages, and application for man or woman messaging.
The scope of RCS will rely on key industry gamers to broaden the proper ubiquity so that this era may be discovered inside the trendy and pre-loaded local messaging app that smartphones have already come geared up with these days. This technology already exists in messaging apps which includes Facebook Messenger and WhatsApp. However, they should first be downloaded with the aid of the smartphone user. Most clients are reluctant to download yet every other app. They might, as a substitute, have the simplicity of messages in their native SMS messenger that they already use every day to speak with pals, circle relatives, and loved ones.
How Can Brands Use RCS Messaging Instead of an App?
An app can be doubtlessly useful for brands, particularly if customers are already engaging and interacting with the app itself. However, what’s now wished for is a new strategy that doesn’t require users to open their apps. For instance, your nearby pharmacy may use RCS technology while speaking with clients. Imagine virtually importing an image of yourself on your messages and sending this to the shop to receive pointers on splendor merchandise complimenting your pores and skin tone. At that point, the shop could reply with a list of products to be had, in addition to directions to the nearest region, primarily based on advertising in the right direction.
For tourists, RCS messaging should allow customers to immediately message accommodations to gain fees, photos, inn functions, dining options, and even e-book reservations. Upon arrival, an individual may text the hotel to check in. RCS brings the energy of the internet all to the messaging carrier for simpler engagement with clients without wanting to download an app as it’s already pre-loaded onto the cellphone. This makes it even simpler for brands to speak with their customers. With RCS messaging, there’s no need to build an app or utilize IT resources for app maintenance or enhancements. As RCS turns ubiquitous on all smartphones nowadays, look for brands to incorporate an “app-plus” strategy that leverages superior messaging strategies for max engagement, communique, and transaction with their cell clients.
